EXVEGA announces official Naruto licensing deal at KimiCon 2026

EXVEGA is taking its gaming-equipment portfolio into the anime world with an official Naruto licensing agreement announced at KimiCon 2026 in Bursa.

The Turkish brand unveiled the partnership during a special launch at the two-day event, held on August 22 and 23 at the Merinos Atatürk Congress and Culture Center. KimiCon brought together tens of thousands of fans and ranked among Turkey’s largest gatherings focused on anime and popular culture.

EXVEGA had previously worked with Warner Bros. on licensed products connected to Harry Potter, Batman, The Lord of the Rings and Game of Thrones. The Naruto agreement adds anime to that collection and marks one of the company’s first licensing initiatives in the category. The brand presented the deal as an opening move toward bringing the Naruto universe into gaming products.

Marketing Director Özgür Karakuş said the partnership represented a new direction in EXVEGA’s licensing strategy. “Naruto is a unique series that shaped the imagination of a generation and has a powerful community around the world; bringing this universe together with our fans through our premium design approach is a special step for us,” he said.

Karakuş also pointed to the strong interest from fans at KimiCon and said it confirmed the appeal of anime worlds in gaming products. EXVEGA hosted a panel featuring Rıza Karaağaçlı and Uğurcan Akbaş, presenting its involvement in the community as part of its broader “Gaming Premium Ecosystem” vision. The company said licensed partnerships have become an increasingly prominent segment of the gaming-equipment market, as chairs and accessories move beyond purely functional products.

“

Naruto is a unique series that shaped the imagination of a generation and has a powerful community around the world; bringing this universe together with our fans through our premium design approach is a special step for us.