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FairPrice expands unit pricing to all stores after successful trial
🇸🇬 Singapore /Economy & Trade

FairPrice expands unit pricing to all stores after successful trial

From CNA · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • FairPrice has expanded its unit pricing initiative to all its stores and online platforms following a successful trial.
  • The initiative will increase the number of product categories covered from 27 to 40, including daily staples and household essentials.
  • The government supports the expansion, viewing unit pricing as a tool to help consumers make informed purchasing decisions.

FairPrice has officially rolled out its unit pricing initiative across all its stores and online channels, building on the success of a trial program launched last September. This expansion aims to empower consumers by providing clearer value comparisons across a wider range of products.

During the eight-week trial, participating supermarkets displayed unit prices for selected grocery items like rice, meat, eggs, cooking oils, fruits, and vegetables. This allowed customers to easily see the cost per unit of measure, such as per kilogram or per liter, facilitating comparisons between different brands and package sizes. FairPrice announced it is working to broaden the scope from the initial 27 categories to 40, incorporating everyday necessities like flour, bread, milk, soft drinks, diapers, sauces, and shower products.

The government initiated the unit pricing pilot across major supermarkets in September 2025 and has received positive feedback that unit pricing has been useful in helping consumers compare prices across different brands and package sizes.

— Gan Kim YongMinister for Trade and Industry Gan Kim Yong commented on the government's support for the unit pricing initiative.

Minister for Trade and Industry Gan Kim Yong affirmed the government's support for the initiative, noting positive feedback from the pilot program. He stated in a written parliamentary reply on July 7 that the unit pricing pilot would be expanded later this year. "The government initiated the unit pricing pilot across major supermarkets in September 2025 and has received positive feedback that unit pricing has been useful in helping consumers compare prices across different brands and package sizes," Mr. Gan said.

The expansion comes amid discussions about "shrinkflation," with Member of Parliament Yip Hon Weng inquiring about making unit pricing mandatory for essential goods. The Competition and Consumer Commission of Singapore (CCS) reported being "encouraged" by the initial feedback from the pilot, which involved major supermarket chains. CCS is currently reviewing the findings and collaborating with operators on the next phase of the expanded pilot.

We are currently reviewing the pilot findings and working with participating supermarket operators on the next phase. The expanded pilot will

— Competition and Consumer Commission of Singapore (CCS)The CCS provided an update on the review of the unit pricing pilot program.
DistantNews Editorial

Originally published by CNA in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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