Fall Fashion Sales Surge After Start of Autumn, CJ ENM Launches Showcase

Following the arrival of Ipchu (the start of autumn), a noticeable shift in consumer behavior has emerged, with a significant increase in demand for fall and winter fashion. CJ ENM's fashion category has reported a surge in orders, indicating that shoppers are proactively preparing for the cooler weather.

Data from CJ ENM reveals that between August 7 and August 16, orders for jumpers and coats rose by 29% and 14%, respectively, compared to the previous ten-day period. Cardigan orders also saw double-digit growth. In contrast, orders for typical summer items like t-shirts decreased by about 10%. However, a striking 338% increase was observed in orders for sweatshirts (known as 'man-to-man' in Korean).

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In response to the increased demand for fall fashion starting from the transitional season, we want to propose trends first through this showcase.

This trend suggests a preemptive embrace of transitional clothing as morning and evening temperatures begin to drop. Consumers are opting for lighter layers and versatile pieces suitable for the changing season. The substantial rise in sweatshirt orders, in particular, points to a growing preference for comfortable yet stylish casual wear.

In response to this heightened consumer interest, CJ ENM is set to host its '2026 FW Fashion Showcase' from August 21 to September 11. The event, themed 'Turn on New Style,' will span approximately three weeks and feature around 150 fashion brands unveiling their latest fall and winter collections. The showcase will also offer curated styling services via its mobile app, presenting six trend-based styles including color palettes like brown and burgundy, denim, leather, layering, romantic core, and scarves.

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We will provide a differentiated shopping experience with a unique brand lineup, new forms of content, and seasonal trend proposals.