'Farming aura,' the phenomenon taking over Costanera Center

A novel digital trend, dubbed 'farming aura,' has rapidly gained traction among Santiago's youth, with the Costanera Center in Providencia becoming its primary stage. This phenomenon sees young people engaging in public 'battles,' drawing inspiration from the worlds of video games and the dynamics of social media.

The concept of 'farming aura' merges the gaming practice of accumulating resources with the social media reward system for those who stand out. Participants confront each other publicly, showcasing their unique styles and skills to garner 'points,' which translate into applause and cheers from onlookers. This trend follows other digital fads like 'therians,' demonstrating a continuous cycle of online culture bleeding into real-world interactions.

Hundreds of people now gather at the Costanera Center to observe these unique displays. The Costanera Center, a prominent landmark in Santiago, has become the chosen venue for these encounters, attracting significant attention and participation. The trend highlights how online culture continues to influence and shape social behaviors and gatherings among young people.

'Farming aura' represents a new form of expression and social interaction, blending virtual concepts with physical performance. The public nature of these 'battles' creates a spectacle, drawing both participants and spectators into a shared experience rooted in digital culture.