Fashion Brand OWEN Joins Mega Livestream for Children's Cancer Fundraiser, Director Surprises with Fluent Vietnamese

OWEN, a Vietnamese men's fashion brand, joined a large-scale "Sunshine Support" livestream event organized by Tuổi Trẻ newspaper and partners. The event aimed to raise funds for the "Thúy's Dream" program, which supports children with cancer.

During the 10-hour livestream, OWEN offered significant discounts on its products, with short-sleeved shirts priced as low as 266,000 VND. Many viewers expressed surprise at the deep discounts, noting that OWEN rarely offers such promotions. The brand also gave away a shirt valued at 680,000 VND to a lucky viewer, further engaging the audience.

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This is the first time I have participated in a livestream, so I feel extremely nervous, but also very happy.

What particularly surprised attendees was that the "model" for the livestream was OWEN's Senior Director, Mr. Onishi, who is Japanese. He spoke fluent Vietnamese, impressing viewers with his natural delivery. Onishi admitted to feeling nervous in his first livestream appearance but expressed joy. He noted the popularity of livestreams in Vietnam and the engaging style of many hosts.

Onishi explained that this was OWEN's first mega livestream. Typically, the brand sells through its own platforms. However, this year, OWEN wanted to contribute to a larger event to spread a spirit of sharing within the community. "For us, charity and community activities are an annual part of our operations. Participating in such a large program allows us to join many other brands in spreading good values and creating a more positive impact," he said. He believes that higher sales will contribute more to the charity program.

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For us, charity and community activities are an annual part of our operations. Participating in such a large program allows us to join many other brands in spreading good values and creating a more positive impact.