Fashion Designer Benito Fernández Merges Style and Real Estate in Argentina

Renowned Argentine fashion designer Benito Fernández is stepping outside the textile industry to make his mark in real estate development. His debut project, the "Sohobenito residence," located in the burgeoning La Plata Soho district, aims to infuse his distinctive design DNA into residential architecture.

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Many times I would take a taxi, see a building or a piece of land, and think about how I would reform it. The idea of building was always in my head.

Fernández plans to integrate elements from his fashion background, including textures, prints, and his interpretation of "new luxury," into the building's design. The project seeks to create a seamless fusion of fashion, architecture, and real estate, a concept increasingly seen globally in "brand residences" but novel for Argentina in its collaboration with a local fashion luminary.

Inspired by his father, a cardiologist who transitioned into building development, Fernández has long harbored an interest in architecture and how spaces can be reformed. He views fashion as a rapidly responsive industry that mirrors societal needs, a perspective he is applying to the evolving concept of living well in the post-pandemic era. The "new luxury," he explains, is less about expensive materials and more about functionality and comfort, such as having ample space for large beds and convenient package delivery.

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Fashion is what interprets and understands our needs the fastest. In the pandemic, within a month, there were masks, then mask holders.

The "Sohobenito residence" involves an investment of nearly US$4 million and is situated on Calle 51 in La Plata, an area known for its vibrant atmosphere and proximity to key landmarks. While the project shares similarities with global brand residences, its unique selling proposition lies in its conceptualization by a prominent local fashion designer, promising a distinctive living experience.

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For me, luxury is being able to work from anywhere, that packages can be received at my home, that a room has space for a 2x2 bed and that the bedside tables also fit.