Fashion Giant's Child Model Campaign Called 'Grotesque' in Danish Commentary

A commentary published in Berlingske criticizes the Swedish fashion giant Gina Tricot for its new children's collection campaign, which the author deems "grotesque."

The campaign features young children, including a little girl with a fur jacket holding a phone and seemingly taking a selfie, under the slogan "Our new icons." The author, Marie Brixtofte (V), argues that children should not be made into "little adults" or used as "living billboards" for a fashion industry willing to push any boundary to sell more products.

Brixtofte expresses outrage, stating, "It is frankly grotesque." She questions the message sent by turning children into influencers and suggests it reflects a problematic approach to childhood and marketing. The commentary implies that such campaigns exploit children's innocence for commercial gain.

The piece calls into question the desired childhood experience and criticizes the fashion industry's tactics. It suggests that Gina Tricot's campaign crosses a line by commercializing childhood in this manner, turning young models into miniature brand ambassadors.

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It is frankly grotesque.