Fast-fashion law: French deputies and senators agree on text to 'support our businesses'

Lawmakers in France have reached a compromise on a "fast fashion" law, aiming to curb the influence of ultra-fast fashion platforms, particularly those based in Asia such as Shein and Temu. The agreement, forged between deputies and senators, paves the way for the bill's final adoption.

The legislation, initially proposed over two years ago, seeks to differentiate between companies committed to sustainable practices and those deemed detrimental to jobs, the environment, and public health. The final text leans towards the version adopted by the Senate, focusing on defining "ultra fast-fashion" based on product range and the ratio of product price to repair cost.

“

a text that is ambitious and balanced and will send a clear signal of support to our businesses.

This compromise was reached after extensive discussions, including with the European Commission, to ensure compatibility with EU regulations. The law introduces a progressive financial penalty on ultra-fast fashion products, potentially reaching 50% of the pre-tax price by 2030, capped at 10 euros per item. The government will specify the exact penalties through decrees.

Additionally, the agreement revives a ban on advertising for ultra-fast fashion brands, including through influencers, a point initially favored by the National Assembly but met with resistance in the Senate. However, concerns remain about its enforceability under European law. The final votes are scheduled for June 24 in the National Assembly and June 29 in the Senate.

“

This law finally distinguishes in our law between companies that choose transition and those that destroy our jobs, our environment, and our health.