Ferrari's first electric car fetches $55 billion at auction, setting a new record | Dong-A Ilbo (KR) | 01M0D3FDYMW2CRXSR9429PPBM8

Ferrari's inaugural electric vehicle, the 'Luce', has defied market skepticism, with a bespoke version fetching a record-breaking $40 million at a charity auction. The sale at Monterey Car Week in California marks the highest price ever achieved for a new car at auction, surpassing previous records.

The 'Luce Tailor Made' is the first production chassis from the Luce program. It features unique specifications, including a special matte finish and custom components tailored to the buyer's preferences through Ferrari's 'Tailor Made' personalization service. The identity of the winning bidder remains undisclosed.

This remarkable auction result comes just three months after Ferrari unveiled the Luce, which is priced at 550,000 euros ($640,000). The electric car's distinct design, diverging from Ferrari's traditional aesthetic, had previously elicited mixed reactions from the market and analysts.

All proceeds from the auction will benefit the Ferrari Associated Schools program, supporting the automaker's educational initiatives. The record sale highlights a strong demand for unique, high-value automotive creations, even within the emerging electric vehicle sector.