Ferrari unveils $640,000 all-electric Luce, designed by Jony Ive

Ferrari has officially launched the "Luce," its first-ever fully electric vehicle, marking a significant shift for the iconic Italian marque. The car, named "Luce" to signify clarity and direction, was unveiled in Rome. With a starting price of approximately $640,000 (550,000 euros), the first deliveries are slated for the fourth quarter of the year.

For this groundbreaking model, Ferrari collaborated with LoveFrom, the agency founded by former Apple design chief Sir Jony Ive. Ive's agency was responsible for both the exterior and interior design, aiming to bring a revolutionary approach to Ferrari's automotive creations. The Luce breaks new ground for Ferrari not only as its first electric model but also as its first production car with a five-passenger capacity, featuring a central rear seat.

The Luce boasts several distinctive features, including its substantial dimensions: at 5026 millimeters, it is the longest Ferrari production car ever made. It is also the heaviest, weighing 2260 kilograms. The vehicle utilizes asymmetric wheel configurations, with 23-inch rims at the front and larger 24-inch rims at the rear. Its design incorporates reverse-opening rear doors and a hatchback-style rear end, providing access to a 597-liter cargo space. Sustainability is a key focus, with 75% of the chassis and body composed of recycled aluminum, and the interior features automotive-grade Corning Gorilla Glass and an E Ink key.

Powering the Luce are four electric motors, one at each wheel, delivering a combined output of 1035 horsepower. This allows for rapid acceleration, reaching 60 mph in just 2.5 seconds, with a top speed of 192 mph. The 122 kWh battery, operating on an 800-volt architecture, offers an estimated range of 330 miles on a full charge. To maintain the brand's signature auditory experience, Ferrari has integrated a mechanical sound system. Using a precision accelerometer, the system captures the dynamic texture and vibration of rotating components, processing and amplifying them to emulate the characteristic sound of a traditional Ferrari engine.