FIFA Offers Alcohol-Free Player of the Match Award at World Cup

FIFA has implemented a significant adjustment to one of its most recognizable post-match rituals at the 2026 World Cup, allowing certain players to receive the "Player of the Match" award without sponsor branding. This change aims to respect religious and personal preferences, particularly for Muslim footballers who abstain from alcohol, as well as for underage athletes or those who do not wish to be associated with alcoholic brands.

The award, officially named the Superior Player of the Match, is typically sponsored by the beer brand Michelob Ultra. However, FIFA now offers a version of the trophy and official backdrop that excludes sponsor logos, displaying only the award's name and FIFA's insignia. This adaptation has already been utilized by several players, including those from Egypt, Jordan, Iran, Qatar, Ivory Coast, Canada, Switzerland, and Turkey.

According to reports, the option to remove alcohol branding is available upon player request. FIFA emphasizes that this measure is intended to foster respect for religious and cultural differences. Similar practices have been observed previously, including at the 2025 Club World Cup, where some players also received award versions without sponsor markings.