FIFA's World Cup stake sale plan draws UEFA's ire

FIFA's plan to sell stakes in the World Cup to private investors has sparked outrage from UEFA, which described the move as "extremely serious" and a violation of fundamental principles. The European football governing body stated that FIFA is crossing a line that should never be breached by football's leadership.

FIFA intends to establish a new subsidiary to manage commercial rights for its premier men's and women's tournaments, including the World Cup and Club World Cup. Investment bank JP Morgan has been appointed to secure external investors for approximately a 20% ownership stake. Sources suggest a company run by Joshua Kushner, brother-in-law to former U.S. President Donald Trump, is expected to lead this process.

According to reports, FIFA's 211 member associations would collectively own about 20% of the new entity, while FIFA itself would retain the majority share. This structure could potentially generate significant revenue for FIFA President Gianni Infantino. FIFA stated that the launch of this new structure depends on the support of a majority of member associations and relevant FIFA Council approvals.

UEFA vehemently criticized the proposal, asserting that "the soul and governance of football are not assets that can be sold or traded." The organization emphasized a lack of transparency regarding financial beneficiaries and declared, "None of us own football. It is not FIFA's to sell."

FIFA President Gianni Infantino defended the initiative, stating that "parts of the sport have transformed that popularity into remarkable commercial value - and we celebrate that success and want it to continue, as it lifts the entire sport." Similar business models have been adopted by leagues in Spain and France.