FIFA to sell 2026 World Cup final stadium turf

FIFA is offering fans a unique piece of memorabilia: turf from the New York New Jersey Stadium, the venue for the 2026 World Cup final. These fragments of the hallowed ground will be preserved in resin and made available for purchase online.

The sale is set to begin after the final match on July 19. The starting price for a piece of turf is $450, with shipping restricted to buyers in the United States, the United Kingdom, and Europe. FIFA is offering several pricing tiers, with options at $900, $1200, and $3000.

In total, 2,026 units will be produced across four different categories. If all items are sold, FIFA anticipates generating over $11.2 million in revenue from this initiative. The most premium package, priced at $3000, includes not only a piece of turf but also a gold-embossed metal commemorative ticket, a miniature replica of the World Cup final ball, and a crystal-cut glass World Cup trophy.

This unique sales strategy allows fans to own a tangible piece of the 2026 World Cup history while also providing FIFA with a significant revenue stream. The initiative taps into the passion of football supporters and offers a distinctive collectible tied to one of the world's most prestigious sporting events.