Fifth Franchise Programme to support Omani brands launched

The Oman Chamber of Commerce and Industry (OCCI) has initiated the fifth edition of its Franchise Programme, a strategic move designed to bolster Omani businesses and foster economic diversification. Launched under the patronage of Dr. Khamis Saif Al Jabri, Minister of Economy, the program aligns with the core objectives of Oman Vision 2040, emphasizing the enhancement of the business environment and the expansion of economic diversification.

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The launch of the fifth edition of the Franchise Programme comes as part of the Chamber's keenness to enhance the competitiveness of the Omani private sector and empower small and medium enterprises and national brands for sustainable growth and expansion, in line with the objectives of Oman Vision 2040 aimed at expanding the economic diversification base and increasing the private sector's contribution to economic development.

Faisal Abdullah Al Rowas, Chairman of the OCCI Board of Directors, highlighted the program's role in boosting the competitiveness of the Omani private sector. He stated that the initiative empowers small and medium enterprises (SMEs) and national brands, paving the way for sustainable growth and expansion. The program aims to cultivate a franchising culture among business owners, support brands with growth potential, and increase commercial partnerships. By enabling SMEs to scale into regional and international markets, the initiative is expected to generate employment opportunities and invigorate the national economy.

Al Rowas further explained that the Franchise Programme is a key strategic initiative for developing the franchise ecosystem within Oman. It seeks to transform promising Omani brands into successful enterprises capable of local, regional, and global expansion. The program is instrumental in creating new investment avenues, improving the efficiency of national companies, and encouraging the adoption of international best practices and standards, ultimately contributing to the growth of the national economy.

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The programme represents one of the strategic initiatives adopted by the Chamber to develop the franchise ecosystem in the Sultanate of Oman and transform promising Omani brands into success stories capable of expanding locally, regionally, and globally.

Eng. Hamoud Salim Al Saadi, Second Deputy Chairman of the OCCI Board and Head of the Franchise Center Committee, detailed the program's latest updates. These include a focus on evaluation and consultation services, the development of operational manuals, building financial models, marketing investment opportunities, and providing specialized training. Al Rowas urged Omani business owners and brands to leverage the program's opportunities, viewing the franchise model as a promising pathway for growth and expansion. The OCCI remains committed to delivering initiatives that enhance the readiness of Omani companies and solidify their market positions.

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The programme witnessed a significant orga