First East Coast 'Shanlin Zhizao' Franchise Store Opens, Showcasing Local Products

A new "Shanlin Zhizao" (Mountain Forest Manufacturing) franchise store has opened its doors on the East Coast, marking a significant expansion for the brand. Located within the Xiong Du Lan Cultural and Creative Park in Donghe Township, Taitung, this is the first "Shanlin Zhizao" outlet to establish a presence in this scenic coastal region.

The initiative is a collaboration between the Taitung Branch of the Forestry and Nature Conservation Agency and the Donghe Township Farmers' Association. It aims to allow visitors exploring the East Coast to understand the ecological value of the interdependence between mountains and the sea through responsible consumption. This new location symbolizes the physical connection of the "forest, river, sea" concept.

Previously, the Taitung Branch's six existing outlets were situated in mountainous or valley areas of Taitung. The establishment of this coastal outlet not only showcases the brand's promotional achievements but also integrates the concept across diverse environments. The store will offer a selection of community-curated products, including millet fermented drinks, mugwort cleansing lotion, and mugwort-scented sparkling drinks from the Duli community, as well as mugwort incense from the Wenquan community.

In addition to supporting local tribal creation and sustainable development, the Taitung Branch has partnered with Pu Cao Yuan to launch an East Coast exclusive product: a "Wild Fragrance Essential Oil Spray." This spray uses pure dew from the native Taiwanese plant "Guo Shan Xiang" (Over-the-Mountain Fragrance) and natural essential oils, capturing the essence of the sea breeze and shrubbery along Provincial Highway 11. This product aims to connect travelers with the stories of mountain forest conservation through sensory experience.