Flamengo leads Latin American clubs in social media following, CIES report shows

Flamengo stands as the most popular Latin American club on social media, boasting 71.6 million followers. A report by the Center for International Sports Studies (CIES) Observatory, released on May 27, confirmed the Brazilian club's regional lead. The study evaluated follower counts across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook during the period of June 2025 to May 2026.

Beyond its regional dominance, Flamengo also ranks as the club with the most followers outside of Europe. It shares the top three in this global category with Saudi Arabia's Al-Nassr and Egypt's Al-Ahly. Within Latin America, Brazilian clubs represent the majority in the top ten, with six entries. These include Corinthians (43.1 million followers) and Santos FC (26.8 million followers), among others. Argentina and Mexico each have two clubs in the top ten.

While Flamengo is the highest-ranked Latin American club globally, it sits at 15th place overall. It trails the top European clubs significantly, with Real Madrid leading the world rankings with 488 million followers. The CIES report highlights that Instagram and Facebook are the dominant platforms for followers globally and within Latin America, accounting for 31% of the total followers analyzed. TikTok follows with 17%, X with 16%, and YouTube with 5%.