Flanders-Brabant installs digital feedback panels in provincial domains to gauge visitor expectations
Translated from Dutch, summarized and contextualized by DistantNews.
At a glance
- Flanders-Brabant province has installed digital feedback panels in its four provincial domains to gather visitor input.
- The panels will remain for 60 weeks to allow for seasonal comparisons, collecting data on visitor demographics, reasons for visits, and experiences.
- Results will inform improvements and future investments in the domains, with a local startup providing the digital platform.
Provincial domains in Flanders-Brabant are now equipped with digital feedback panels, aiming to better understand visitor expectations and needs. The initiative, launched by the province, involves placing interactive kiosks in four key locations: Kessel-Lo, Halve Maan in Diest, Huizingen, and Het Vinne in Zoutleeuw.
We want to know what our visitors' needs and expectations are, who they are, and why they come here. Everything can, of course, always be improved.
These panels will pose 11 multiple-choice questions, anonymously gathering information on visitor identity, their reasons for visiting, and their overall experience. The project is designed for long-term data collection, with the panels set to remain in place for 60 weeks. This extended period is crucial for comparing visitor feedback across different seasons, acknowledging that experiences at the domains vary significantly between warm summer days and cooler autumn or winter months.
With over a million visitors annually across the four domains, the province seeks to maintain and enhance visitor satisfaction. "We want to know what our visitors' needs and expectations are, who they are, and why they come here," stated deputy Ann Schevenels. "Everything can, of course, always be improved."
Today it is very hot, but we also have to look at the expectations of our visitors in the autumn and winter. The experience of our domains is different then.
The project involves a collaboration with Citizen Dialog Kit, a startup from Leuven. The province sought a digital feedback platform and selected the local startup from a competitive bidding process. The four digital panels represent an investment of 36,000 euros. Early results are promising, with over 600 responses collected within the first few days, indicating a positive reception from visitors who find the survey quick and easy to complete.
It doesn't take much time, the questions are very simple. I think we have made a good start.
Originally published by VRT NWS in Dutch. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.