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Florence Monastery Claims Discovery of Elixir Predating Coca-Cola
๐Ÿ‡ฉ๐Ÿ‡ช Germany /Culture & Society

Florence Monastery Claims Discovery of Elixir Predating Coca-Cola

From Der Spiegel · () German

Translated from German, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • A monastery in Florence, Italy, claims to have found an advertisement for a tonic that predates Coca-Cola.
  • The advertisement describes a

A monastery in Florence, Italy, has unearthed an advertisement for a "strengthening wine elixir" that predates the invention of Coca-Cola, potentially challenging the beverage's origin story.

I stumbled upon the old advertisement for this elixir during my review of our archives.

โ€” Klostervorsteher RussoRusso explains how he discovered the advertisement for the ancient elixir.

Klostervorsteher Russo, the head of the monastery, discovered the advertisement while reviewing archival materials. He stated that he "stumbled upon the old advertisement for this elixir" during his review of their archives. This discovery prompted him to examine the monastery's documents more closely.

According to the monk, the elixir's recipe includes 30 grams of cola nuts and 10 grams of Bolivian coca leaves, infused with one liter of alcohol. The advertisement describes the tonic as a remedy for physical and mental exhaustion, headaches, and weaknesses attributed to age or "extraordinary efforts." Missionaries are said to have brought the leaves and nuts from South America to Tuscany.

strengthening wine elixir

โ€” AdvertisementThis is the name of the elixir found in the monastery's archives.

Coca-Cola has long guarded its formula, with only a handful of employees privy to the exact recipe, all bound by strict confidentiality agreements. While rumors of the formula's leak surface periodically, they have consistently proven false. The notion that only two individuals know the recipe, and that they never travel together for safety, is dismissed as pure fantasy.

These individuals are contractually bound to secrecy and their identities are also kept strictly confidential.

โ€” Coca-ColaCoca-Cola explains its policy regarding the secrecy of its formula.
DistantNews Editorial

Originally published by Der Spiegel in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.