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For Julio César Chávez, the greatest recognition is people's affection: 'it's something money can't buy'

For Julio César Chávez, the greatest recognition is people's affection: 'it's something money can't buy'

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • Former boxing champion Julio César Chávez finds enduring public affection years after retirement.
  • Chávez attributes this to his motivational talks in Mexico and the U.S. and his role as a commentator for TV Azteca.
  • He is also featured in a marketing campaign for "Call of Duty: Mobile" and will star in a documentary series titled "Chávez vs Chávez."

Twenty-one years after stepping out of the boxing ring, Julio César Chávez remains a beloved figure, a stark contrast to many world champions who fade into obscurity. The enduring affection, even from young fans who never saw him fight, surprises the former boxer. He attributes this lasting connection to his motivational talks across Mexico and the United States, and his ongoing work as a commentator for TV Azteca's weekend boxing matches.

"The years go by and people embrace me more, it's incredible how many little kids, they never saw me fight, and when they meet me they cry, ask for a photo and everything. It's something beautiful that cannot be bought with money," Chávez told EL UNIVERSAL.

The years go by and people embrace me more, it's incredible how many little kids, they never saw me fight, and when they meet me they cry, ask for a photo and all. It's something beautiful that cannot be bought with money.

— Julio César ChávezChávez reflects on the enduring public affection he receives years after his retirement from boxing.

Chávez, who boasts nearly a million Instagram followers, was once considered the best pound-for-pound boxer, having won titles in three divisions and achieving over 80 knockouts. His image is now part of a promotional campaign for "Call of Duty: Mobile" in Mexico and Latin America, where players can earn gloves inspired by the ex-boxer. The campaign utilized virtual production technology, similar to that used in "The Mandalorian."

Despite his fame, Chávez acknowledges his limitations in front of a camera, admitting he's not an actor and can be forgetful with lines. However, he found the "Call of Duty" campaign enjoyable. His life will be further explored in the documentary series "Chávez vs Chávez," set to premiere on ViX in September.

I have been proposed to be in many movies, but I don't accept because I'm not an actor, I say everyone to their own. Then that's why it's hard for me to do this kind of campaign because I'm very forgetful with words (laughs), but this one was fun.

— Julio César ChávezChávez discusses his reluctance to act in films and his experience with the 'Call of Duty: Mobile' campaign.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.