Four Rema 1000 Stores Pay Fines for Exposing Tobacco Products

Four Rema 1000 stores in Rønne, Glostrup, Copenhagen and Ejby have each paid a 50,000-kroner fine after tobacco products were not adequately concealed.

The Danish Consumer Ombudsman said three of the stores were reported to police in autumn 2025 for violating the country’s tobacco display ban. The stores chose to settle those cases by accepting fines. The fourth store paid an administrative fine before a police report was filed.

Rema 1000 said in a written comment to Ritzau that its surveillance systems could not show the alleged violations in three of the four cases because the incidents occurred several months earlier. The chain said it could confirm one violation, in which a tobacco cabinet reportedly remained open for nearly 20 seconds.

The supermarket chain said it paid all four fines to avoid spending time and resources on legal proceedings. Retailers, kiosks and other tobacco sellers are responsible for ensuring that tobacco products remain properly covered. Danish rules do not specify exactly how products must be concealed, but require the covering to be effective.

Consumer Ombudsman Torben Jensen said the rules aim to prevent children and young people from being exposed to harmful products. The tobacco advertising law prohibits stores from displaying cigarettes, nicotine pouches and tobacco accessories, except at retailers that specialize in selling such products. Fine levels depend on a store’s turnover and whether the violation is repeated.

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We expect all retailers to take their responsibility seriously and ensure that tobacco products are never visible.