France bans unsolicited telemarketing calls starting next week

France is set to ban unsolicited telemarketing calls next week, a move designed to shield consumers from intrusive sales tactics and protect vulnerable individuals from fraudulent practices.

The law, which takes effect on August 11, prohibits businesses from contacting consumers without their explicit prior consent, which can be revoked at any time. This measure directly addresses years of widespread consumer complaints, with estimates suggesting that about three-quarters of people in France receive at least one unwanted sales call weekly.

Violators face substantial penalties. Individuals making illegal calls can be fined up to 75,000 euros, while companies could face fines of up to 375,000 euros per call. Exceptions exist for consumers who have consented to receive marketing calls or for companies contacting existing customers with new offers based on a prior contractual relationship.

The new regulation has sparked concern in Morocco, a significant hub for call centers serving the French market. The country's employment minister warned that the ban could jeopardize between 40,000 and 50,000 jobs, as the French market reportedly accounts for over 80% of the sector's revenue.

“

businesses are prohibited from contacting consumers without their prior consent. That consent can be withdrawn at any time.