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🇫🇷 France /Economy & Trade

France fines Boohoo 2.33 million euros for deceptive promotions

From Le Figaro · () French

Translated from French, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Outcome reported
  • French consumer protection authorities fined the British online clothing retailer Boohoo 2.33 million euros.
  • The fine stems from an investigation that found the company engaged in deceptive commercial practices regarding its promotions.
  • Boohoo artificially inflated prices before applying discounts, misleading consumers about the true value of sales.

French consumer watchdog DGCCRF has fined British online fashion retailer Boohoo 2.33 million euros for deceptive pricing practices. The Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) investigated hundreds of products and found that Boohoo artificially inflated prices before applying promotions. This practice misled consumers about the authenticity of advertised discounts.

The investigation revealed that certain prices were marked up before a promotion was applied, creating a false impression of a larger discount. In other instances, previously applied promotions were not accounted for, further deceiving customers. The DGCCRF's findings highlight a pattern of misleading commercial tactics used by the online retailer.

Certain prices were majorés before that the promotion was applied, in order to inflate it artificially.

— DGCCRFThe DGCCRF's findings on Boohoo's pricing practices.

Boohoo will pay the penalty following the DGCCRF's analysis of the company's pricing strategies. The ruling underscores the French authorities' commitment to ensuring fair competition and protecting consumers from deceptive advertising and sales tactics in the e-commerce sector.

deceptive commercial practices on the veracity of promotions announced to consumers.

— DGCCRFThe DGCCRF's conclusion regarding Boohoo's sales tactics.
DistantNews Editorial

Originally published by Le Figaro in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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