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Francisco Iturbide named new Liga MX president
🇲🇽 Mexico /Elections & Politics

Francisco Iturbide named new Liga MX president

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Francisco Iturbide has been officially appointed as the new executive president of Liga MX, Mexico's professional football league.
  • Iturbide, who began his career at the Mexican Football Federation as an intern 11 years ago, previously served as Director General of Competitions, Operations, and Development.
  • His new role will involve strategic direction, calendar and format definition, youth development, commercial strategy, and international club participation, aiming to consolidate the league and enhance the fan experience.

Francisco Iturbide officially steps into the role of executive president for Liga MX, Mexico's premier football league, following an announcement by Federation of Mexican Football Commissioner Mikel Arriola. Iturbide's ascent to the top of Mexican football follows an 11-year tenure within the federation, where he began as an intern.

I thank the Commissioner of the Mexican Football Federation for his trust and designation. I arrived 11 years ago as an intern to this institution convinced that with work, patience, and dedication, you can achieve your dreams. It is a great pride to represent the League in this new stage.

— Francisco IturbideDuring his official presentation as the new executive president of Liga MX.

Before assuming his new position, Iturbide gained experience as the Director General of Competitions, Operations, and Development. His prior attempts to enter professional football included a stint in the youth academy of Club América and a tryout with Alebrijes de Oaxaca in the Liga de Expansión.

"I thank the Commissioner of the Mexican Football Federation for his trust and designation. I arrived 11 years ago as an intern to this institution convinced that with work, patience, and dedication, you can achieve your dreams. It is a great pride to represent the League in this new stage," Iturbide stated during his presentation. He emphasized his goal to continue consolidating the league, building on its economic and commercial growth, and ensuring the integrity and quality of the competition.

My objective is clear, continue consolidating our league, I will take advantage of the good direction of economic and commercial growth left by the Commissioner, ensuring the integrity of the competition and raising the quality of the product.

— Francisco IturbideAsevered in his presentation.

Iturbide's responsibilities will encompass the league's strategic direction, defining sports calendars and formats, developing youth systems, and overseeing commercial strategy, audience growth, and international club engagement. Arriola highlighted key tasks for the new president, including aligning competition calendars with sporting development, enhancing the fan experience, increasing the league's value, and maintaining strong communication with league partners.

We have the obligation to be better every day for our fans and we will build an investment strategy in infrastructure and connectivity that guarantees minimum quality standards that help us improve the fan experience.

— Francisco IturbideAdded in his presentation.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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