French retail chief warns Trump over wine tariff threats

Michel-Édouard Leclerc, the chairman of the strategic committee for E. Leclerc centers, has issued a stern warning to U.S. President Donald Trump regarding his threats against French wine. Leclerc cautioned Trump to "be careful," emphasizing the significant economic ties between France and the United States.

Leclerc pointed out that France is a major market for American exports and reminded Trump that approximately 4,000 American companies are actively operating and thriving within France. This statement serves as a reminder of the potential economic repercussions for the U.S. should trade disputes escalate.

The French executive's remarks were a direct response to Trump's recent threat to impose 100% tariffs on French wines and champagnes. This potential retaliatory measure is contingent on France implementing its planned digital services tax, which targets large American technology companies. Trump stated he would have "no choice" but to impose the tariffs if France proceeded with the tax.

This is not the first time Trump has targeted French wine. In March 2025, he previously threatened to impose 200% tariffs on wines and other alcoholic beverages imported from Europe amid a trade dispute with Brussels. Leclerc expressed hope that Trump would recognize the mutual economic benefits and reconsider his aggressive trade stance.