From Beneunder to Bosideng: 5 Chinese outdoor brands every gorpcore fan should know

The gorpcore fashion trend, which elevates technical outdoor gear into everyday wear, is seeing a surge in popularity, with Chinese brands emerging as significant players. As interest in outdoor pursuits grows across Southeast Asia, consumers are increasingly embracing technical shell jackets, trail-running shoes, and utility vests, even in urban settings.

While global brands like Arc'teryx and Salomon initially defined the trend, a new generation of Chinese labels is capturing attention. Many of these brands gained traction during the COVID-19 pandemic, as travel restrictions encouraged domestic outdoor activities like camping and hiking. This shift fueled demand for clothing that merges technical performance with stylish, everyday aesthetics.

Beneunder, initially known for its premium UV-blocking umbrellas, has expanded into sun-protective apparel and accessories. Their offerings include UPF 50+ jackets, cooling fabrics, and innovative designs like credit-card-sized foldable sunglasses. The brand has also secured endorsements from celebrities such as Yang Mi and Jay Chou.

Bosideng, a prominent Chinese brand, has also established a strong presence, even outfitting the China Antarctic Expedition. These homegrown labels are demonstrating that China's outdoor market extends beyond specialized mountaineering equipment, offering a diverse range of products from high-performance footwear to expedition-ready outerwear.