From chomchom to sarees

Tangail has brought its sweets and sarees together in a new festival designed to showcase the district’s cultural heritage and strengthen its tourism appeal.

The first Sweet Festival 2026 began at Shaheed Smriti Municipal Park in Tangail town and will continue until September 6. State Minister for Fisheries and Livestock Sultan Salauddin Tuku inaugurated the event, which was planned by Deputy Commissioner Sharifa Haque.

Visitors can sample a wide range of traditional sweets, including the famous Porabarir Chomchom and Jamurki’s Kalidas Shondesh. Artisans from families that have made these delicacies for generations are preparing the sweets. Organisers have also arranged a large display of Tangail’s traditional sarees.

The festival’s organisers said they want to promote the district’s sweet industry globally under the “Brand Tangail” banner, create opportunities for young people to become entrepreneurs while preserving local traditions, and strengthen the economy through locally made products.

Sultan Salauddin Tuku said a festival focused on Tangail’s geographical indication products and traditional industries could further enrich the district’s tourism sector. “Local entrepreneurs, sweet artisans, weavers and traders will get the opportunity to connect with new markets and buyers,” he said. Local residents have welcomed the event, and organisers have urged them to participate and support Tangail’s heritage and products.

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Local entrepreneurs, sweet artisans, weavers and traders will get the opportunity to connect with new markets and buyers.