From coffee education to K-food exports and marketing: A rich food event lineup

South Korea's dynamic coffee culture is gaining international recognition with the launch of the American Specialty Coffee Association's (SCA) 'Master of Specialty Coffee' program. This advanced certification, previously unavailable in Korea, focuses on expert coffee extraction and roasting, but extends to crucial global business strategies and supply chain sustainability. Yiannis Apostolopoulos, CEO of the SCA, highlighted Korea's innovative coffee scene and the exceptional skills of its baristas as key reasons for the launch. He noted the presence of many world-renowned Korean cafes, underscoring the country's significant role in the global coffee industry. The 'Master of Specialty Coffee' program has rigorous entry requirements, including SCA diplomas, a valid Q-Grader certification, industry experience, and recommendations. Successful candidates undergo a five-day preparatory course followed by final assessments covering sustainability, retail, green coffee evaluation, and public speaking. Applications for the program are expected to open in the latter half of the year.

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Korea is the first country in the world to launch this program. Korea is the most dynamic and innovative coffee culture in the world.

Meanwhile, the 'Seoul Food 2026' exhibition, Asia's fourth-largest food industry fair, commenced on June 9th. Hosted by the Korea Trade-Investment Promotion Agency (KOTRA), the event features 49 countries, 1,800 companies, and 3,400 booths at the KINTEX exhibition center in Goyang. The exhibition serves as a vital platform for K-food exports, alongside showcasing popular food products from participating nations. Notably, the United States, a major agricultural exporter, has sent a delegation of over 40 companies. The event also includes the 'Global Food Trend & Tech Conference 2026,' focusing on "AI & Robotics: The Foodtech Convergence Era" to explore the future of the food industry. Last year, 'Seoul Food' facilitated export consultations totaling $536.18 million (approximately 815.5 billion won).

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The excellent capabilities and passion shown by Korean coffee professionals were the background for this launch.

In a related consumer promotion, Harim is offering special discounts on its convenient chicken products, including a "Summer Yonggari Doll" package. The sale features a variety of items from 반찬 (banchan, side dishes) to snacks and beer accompaniments, such as "Yonggari Chicken," "Chicken Nuggets," and "Oven Roasted" products. Harim is also running a social media event to promote its "Summer Yonggari Product Package & Discount Sale," with prizes including the Yonggari doll and accessories. Additionally, a "Perfect Snacks & Sides for Cheering" promotion is underway. Harim plans to release videos on its official social media channels supporting the national football team for the 2026 FIFA World Cup, featuring the Yonggari character.

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There are already many world-renowned Korean cafes.