From 'Geoje Yahoo' Meme to Pizza and Convenience Store Model: Riize Garnering Advertising Love Calls

The K-pop group Riize is rapidly emerging as a new advertising icon in South Korea, attracting significant attention from various brands. Following their viral "Geoje Yahoo" meme, the group has secured exclusive modeling contracts with both Domino's Pizza and the convenience store chain CU.

Domino's Pizza announced on the 13th that Riize will be their new brand ambassador. The group's summer product advertisement, filmed last month, is set to air on TV, in theaters, and on YouTube starting June 16th. Domino's cited Riize's "iconic and fun brand" alignment and the group's bright, energetic image as key factors in their decision.

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We decided to select them as models because we judged that the brand image and Riize's bright and healthy energy matched well.

This follows CU's announcement on June 1st that Riize would be their new brand model, marking the first time a K-pop group has been chosen as an exclusive model for a convenience store brand. CU highlighted Riize's trending status, growth potential, and friendly image, which resonates with fans. The convenience store plans to launch collaborative products and content reflecting the members' tastes and ideas.

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As this is the first time an idol has been selected as a brand model in the industry, we will provide a differentiated brand experience through collaborative products and content, and customer participation events.

Riize, despite debuting in 2024, has gained substantial public recognition through recent YouTube content. Member Won-i's YouTube channel, launched in February, has surpassed 1.36 million subscribers. The "Geoje Yahoo" phrase, uttered by Japanese member Minami, has become a signature meme, alongside dialect content from members Won-i and JENA, who hail from the Gyeongsang region. This surge in popularity has also led to their appointment as honorary ambassadors for their hometowns and other cities.

The group's rising influence is further evidenced by their top ranking in rookie idol brand reputation this month and their mini-album's title track "LOVE ATTACK" reaching number one on the Melon Top 100 chart nearly two years after its release. Riize's agency reported receiving over 100 advertising inquiries, underscoring their significant appeal in the commercial sector.

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Advertising inquiries exceeded 100.