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From online success to physical stores, Meditherapy expands its US mainstream presence
🇰🇷 South Korea /Health & Science

From online success to physical stores, Meditherapy expands its US mainstream presence

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • South Korean beauty brand Meditherapy plans to enter Target Beauty Studio in March 2027 after its retinal skin booster serum ranked first in Amazon’s US facial-serum category.
  • The company is also pursuing US Costco e-commerce and physical-store expansion, linking Amazon, Target and Costco in its North American strategy.
  • Meditherapy plans to expand its overseas physical retail presence to about 1,600 stores by the third quarter of 2026.

Meditherapy is moving from Amazon’s online marketplace into major US retail chains, using its reported digital sales performance to pursue a broader physical presence.

The South Korean global home-clinic brand said its Retinal Skin Booster Serum ranked first in Amazon’s US facial-serum category. It plans to officially enter Target Beauty Studio in March 2027, giving the brand a presence in a mainstream US beauty retail channel.

Meditherapy is also seeking to strengthen its relationship with Costco. It plans to begin through Costco’s US e-commerce platform and pursue entry into physical stores in the third quarter of 2027. The company describes Amazon, Target and Costco as the foundation of a North American omnichannel distribution network.

The expansion also extends beyond North America. Meditherapy plans to increase its overseas physical retail locations to about 1,600 by the third quarter of 2026. It currently sells through major regional channels including Loft, Plaza and Don Quijote in Japan; Cosmed and Beauty Stage in Taiwan; Watsons in Southeast Asia; and Rossmann in Europe.

The company credited early investment partners, including Company K Partners, Korea Investment Partners and DSC Investment, with supporting its growth. A Meditherapy representative called the Amazon performance and planned Target entry “an important turning point” in the company’s move into the North American mainstream market.

an important turning point

— Meditherapy representativeThe company’s description of its Amazon performance and planned Target entry.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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