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From PHCN to Premium Hair: Steve Maduka's Royal Hairs Expands to Europe

From ThisDay · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Steve Maduka transitioned from a stable job at a Nigerian power company to establish Royal Hairs Limited, an international beauty business.
  • Starting in 2011 with limited capital, Maduka focused on quality and customer service, leading to rapid growth and expansion across Nigeria by 2016.
  • Royal Hairs expanded into Europe with the establishment of Royal Hairs Spain S.L. in Barcelona in 2024, with plans for further international growth.

Steve Maduka's entrepreneurial journey began not with a grand vision for the beauty industry, but as a practical step after leaving his job at the Power Holding Company of Nigeria (PHCN) in 2010. His initial aim was to earn income while seeking a new career path, a quest that led him to the United Kingdom.

However, his aspirations abroad did not materialize as planned. Returning to Nigeria in 2011 marked a pivotal moment. Maduka decided to fully commit to growing Royal Hairs, transforming it from a temporary income source into his primary focus. He navigated the challenges of a startup with limited funds, prioritizing product quality, consistency, and exceptional customer service.

Back in Lagos, he abandoned the idea of treating the business as a stopgap and committed himself fully to growing Royal Hairs.

— NarratorDescribes Maduka's decision to fully commit to his business after returning to Nigeria.

This dedication bore fruit. By 2016, Royal Hairs experienced significant expansion, opening multiple retail locations within Nigeria and employing over 110 people. The company has since evolved into a prominent premium hair extension brand with a reach extending beyond Nigeria's borders.

From Spain, the business now supplies premium hair extensions to salons, beauty professionals and consumers across countries including Portugal, France, Poland and Sweden.

— NarratorDetails the reach of Royal Hairs' operations from its Spanish base.

The company's international ambitions took a major leap in 2024 with the founding of Royal Hairs Spain S.L. in Barcelona. This strategic move established a European base from which the company now supplies premium hair extensions to various markets, including Portugal, France, Poland, and Sweden. Maduka himself has relocated to Spain to oversee this expansion, while still managing Nigerian operations and pursuing further global growth.

Looking ahead, Royal Hairs aims to strengthen its presence across Africa and Europe, with eventual expansion into the United Kingdom and the United States through strategic retail, salon, wholesale, and distributor partnerships. Beyond business growth, Maduka is committed to supporting aspiring entrepreneurs in the beauty sector by sharing his business acumen and improving access to quality hair products.

Beyond growing the business, Maduka says he is committed to mentoring aspiring entrepreneurs in the beauty industry by sharing business insights and improving access to quality hair products.

— Steve MadukaExpresses his commitment to entrepreneurship and industry development.
DistantNews Editorial

Originally published by ThisDay in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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