FSN's Boosterz 'Gippeun' Hits 100 Million Won Crowdfunding Goal, Targets Global Market

Boosterz, a subsidiary of KOSDAQ-listed company FSN, has successfully concluded its crowdfunding campaign for the skincare brand 'Gippeun' on the platform Wadiz, raising over 100 million won (approximately $72,000 USD) and signaling an aggressive push into domestic and international markets.

The campaign achieved a remarkable 20,773% of its funding goal, attracting participation from 1,480 supporters. This success not only secured initial customers but also provided Boosterz with crucial user feedback and consumer data essential for future brand development. The company viewed the crowdfunding initiative as more than just a sales event; it was a strategic opportunity to gauge market response and cultivate a loyal customer base.

Boosterz implemented a phased approach, involving trial groups and encouraging actual purchase and review writing. The customer feedback gathered during this process will be instrumental in refining products and shaping future marketing strategies. This data-driven approach underscores the company's commitment to customer-centric development.

Buoyed by the positive market reception, Boosterz is rapidly expanding its distribution channels. Following an August launch on Naver Smartstore, the brand is set to be available on major domestic online shopping platforms. Furthermore, preparations are underway for an official entry into the North American market via Amazon. The company also plans to leverage its own shopping mall for early releases, aiming to effectively communicate its brand message and monitor consumer reactions.