DistantNews
Support us
Furato Shokudo Releases Short-Form Series with Comedian Kim Gyu-won
🇰🇷 South Korea /Culture & Society

Furato Shokudo Releases Short-Form Series with Comedian Kim Gyu-won

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • Japanese-style gyukatsu restaurant brand Furato Shokudo released a five-part short-form video series created with comedian Kim Gyu-won.
  • The campaign includes four reels and a bonus video, built around food challenges and the comedian’s nickname, “Gyukatsu.”
  • Furato Shokudo is running a September customer event offering meal vouchers through a prize draw for visitors who post proof of their visit.

Furato Shokudo has teamed up with comedian Kim Gyu-won on a short-form video campaign built around an obvious wordplay: his nickname, “Gyukatsu,” matches the name of one of the Japanese-style restaurant brand’s signature dishes.

Kim, who became known through Coupang Play’s “SNL Korea” and won the Best New Male Entertainer award at the fifth Blue Dragon Series Awards, also contributed ideas during the campaign’s planning and production. The release includes four reels and one bonus clip, with scenarios involving gifting gyukatsu, ranking foods and taking part in challenges.

We wanted to increase familiarity with the brand by using short-form content.

— Han Dong-yoonThe Furato Shokudo food-service division head explained the purpose of the campaign.

The videos will appear through major online media outlets and Furato Shokudo’s official social media channels. To accompany the release, the brand is holding a month-long customer event from Sept. 1 through Sept. 30. Customers who visit a restaurant and post a verification photo can enter a prize draw for meal vouchers.

Han Dong-yoon, head of Furato Shokudo’s food-service division, said the campaign aims to make the brand more familiar through short-form content and create a cycle in which video views lead to visits. The franchise operates around 30 locations nationwide and serves beef sirloin gyukatsu cooked by customers on individual tabletop braziers.

We expect a virtuous cycle in which video content consumption leads to actual visits to our restaurants.

— Han Dong-yoonHe described the hoped-for effect of the short-form campaign on restaurant traffic.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

More Stories

From Our Blog