Galaxy Corporation partners with UAE National Media Agency to showcase K-POP robot performances

Galaxy Corporation is making significant strides in the Middle East, solidifying its presence in the UAE through a new partnership with the National Media Agency (NMA). This collaboration, announced after the establishment of Galaxy Corporation's UAE subsidiary, signals a strategic move beyond mere market entry. The focus is on pioneering a novel industrial model that intricately weaves together culture and cutting-edge technology, a vision that resonates deeply with the UAE's ambition to become a global leader in innovation and media.

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The UAE will be an important base in the rapidly changing global content industry, and we expect to be able to present a new form of experience that combines K-content and technology.

This partnership is set to launch with the 'Bridge Summit,' a global content event, and will extend to a diverse array of projects within the entertainment technology sector. Cho Seong-hae, CEO of Galaxy Corporation's Middle East branch, highlighted the UAE's pivotal role in the rapidly evolving global content landscape. He expressed confidence that this venture will showcase a unique fusion of K-content and advanced technology, offering novel experiences to a global audience. This perspective aligns with South Korea's growing influence in the global entertainment market, driven by the success of K-pop and K-dramas, and its parallel advancements in technological innovation.

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This cooperation will be an important case for the UAE's leap forward as a global media hub, and we will continue to expand cooperation with innovative companies.

Sheikh Abdullah bin Mohammed bin Butti Al Hamed, Chairman of NMA, views this collaboration as a crucial step in the UAE's journey to becoming a global media hub, emphasizing the nation's commitment to fostering partnerships with innovative companies. Jamal Mohammed Al Kaabi, Secretary-General of NMA, noted the existing strong cooperative ties between the UAE and South Korea across various sectors, expressing hope that this venture will further strengthen bilateral relations. Choi Yong-ho, CEO of Galaxy Corporation, echoed this sentiment, anticipating that the synergy between Korean technology and the Middle Eastern market will unlock unprecedented value. From a Korean perspective, this partnership represents a significant opportunity to export not only cultural content but also technological prowess, creating a powerful synergy that benefits both nations and positions them at the forefront of the future entertainment industry.

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Korea and the UAE have already built cooperative relationships in various fields, and we hope that this case will further expand cooperation between the two countries.