Galaxy Z8 Foldable Phone Sells Record 1.44 Million Units in South Korean Pre-orders

Samsung's latest foldable smartphone, the Galaxy Z8 series, has shattered previous sales records in South Korea, with 1.44 million units pre-ordered. The company anticipates global pre-sales to exceed 5 million units, signaling strong international demand for its new foldable technology.

The new Galaxy Z8 series is experiencing remarkable success, particularly among younger demographics and female consumers. Data from Samsung.com shows that customers in their 10s and 30s constitute half of all purchases. Notably, sales of the Galaxy Z Fold 8 and Fold 8 Ultra among women in these age groups have doubled compared to the previous generation, indicating a significant expansion of the foldable market.

Samsung attributes this surge in popularity to the series' innovative features, optimized for the foldable form factor. The "3M" features, My FanCam, Multi Window, and Mirror View, are highlighted as key selling points. My FanCam, powered by AI, allows users to designate a subject in a video, which the AI then tracks to create a personalized "fan cam" video without needing professional editing software. This feature, combined with the high-resolution cameras on the Fold 8 Ultra, is especially appealing to K-pop fans who want to create high-quality "direct cams" of their favorite artists.

The Galaxy Z Fold 8 boasts a 7.6-inch main display that supports Multi Window, enabling users to split the screen into up to three apps simultaneously. This enhances productivity for multitasking, allowing users to watch videos, chat, and browse the web concurrently. Meanwhile, the Galaxy Z Flip 8 features "Mirror View," which transforms the cover screen into a high-fidelity mirror, offering convenience for quick appearance checks without needing a separate compact mirror. This feature has resonated well with female consumers seeking practicality and style in their devices.