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'Geoje, Ho~ I'll Hug You'... RESCENE's agency and fandom donate to flood-stricken Gyeongnam

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources Outcome reported
  • K-pop group RESCENE's agency and fans donated 50 million won to aid flood victims in Geoje, South Korea, following heavy rainfall.
  • The group's fandom, 'Re-imagine,' also raised over 40 million won through a crowdfunding campaign for flood recovery efforts.
  • The donations are linked to RESCENE's role as an honorary ambassador for Geoje, a connection that began with a viral meme featuring a member's phrase about the city.

The agency of K-pop girl group RESCENE, The Muse Entertainment, along with the group's fandom 'Re-imagine,' has made significant donations to support residents affected by recent heavy rainfall in Geoje, South Korea. The agency contributed 50 million won (approximately $37,000 USD) towards flood recovery and aid for displaced individuals in the city.

Geoje, Yahoo!

— Minami (RESCENE member)A phrase that became a viral meme and initiated the group's connection with Geoje.

Adding to the relief efforts, a company that features RESCENE in its advertisements also donated 10 million won. The fandom, 'Re-imagine,' launched a crowdfunding campaign on August 18th through the Hope Bridge Korea Disaster Relief Association to assist flood-affected neighbors in the Gyeongnam region. As of the morning of August 19th, the fan-led initiative had already raised over 40.3 million won (approximately $30,000 USD).

We offer our deepest condolences to those who sacrificed during the 5.18 democratization movement and to their families who have suffered.

— The Muse Entertainment (RESCENE's agency)Announcing the donation for flood relief efforts in Geoje.

This outpouring of support is rooted in RESCENE's special relationship with Geoje. The connection began when Japanese member Minami's enthusiastic shout of 'Geoje, Yahoo!' in a YouTube content piece by member Won-i became a viral meme. This gained traction across social media and short-form platforms, leading Geoje City to officially appoint RESCENE as its honorary ambassador in May.

Fans are voluntarily participating in the fundraising through social media and online communities.

— HankyorehDescribing the fandom's fundraising efforts.

RESCENE has since actively participated in promoting Geoje's tourist attractions and local content. Previously, in June, member May walked 3.26 kilometers, corresponding to the group's debut date of March 26th, for a self-produced content series, which resulted in a donation to Habitat for Humanity Korea under the names of RESCENE and 'Re-imagine.' The recent heavy rains, with cumulative rainfall exceeding 900 millimeters during the Liberation Day holiday weekend, caused widespread damage, including flooding of homes and roads in Geoje, prompting this renewed wave of support.

Geoje City appointed RESCENE as its official promotional ambassador in May.

— HankyorehDetailing the official recognition of RESCENE's role in promoting the city.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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