German army recruits via QR codes on kebab wrappers

Germany's military is employing an unconventional recruitment strategy, placing QR codes on kebab wrappers to attract potential new soldiers. This initiative, reported by Politico, seeks to reach young individuals and those contemplating a career shift.

The QR codes link to information about joining the Bundeswehr's medical service. A spokesperson for the Ministry of Defense stated that the campaign targets individuals where they engage in daily activities. Restaurants participating in the program receive branded packaging at no cost.

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The new campaign aims to reach young people, but also those who are considering a new profession.

The Bundeswehr aims to recruit approximately 73,000 additional active soldiers over the next decade. As of late July, the military had 186,705 active soldiers, the highest number in 13 years. The goal is to exceed 260,000 by 2035 to meet NATO's objectives.

This creative approach highlights the challenges Germany faces in bolstering its armed forces and its willingness to explore innovative methods to meet recruitment targets.

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The materials are, according to the ministry, placed in places where potential candidates carry out their daily activities.