Germany's national football team to switch from Adidas to Nike in 2027

Germany's national football team is set to end its decades-long sponsorship deal with Adidas, a brand deeply intertwined with the "Mannschaft's" history. Starting in 2027, the team will wear Nike uniforms under a lucrative deal worth over 100 million euros per season.

This partnership marks a significant cultural shift in Germany, where Adidas, founded by Adolf "Adi" Dassler, has been a near-constant presence since the team's iconic 1954 World Cup triumph. Dassler himself was famously photographed with the victorious team, holding a revolutionary invention: screw-in football studs. This innovation is credited with giving German players a crucial edge in their final match against Hungary in Bern, contributing to their unexpected victory.

Adidas's headquarters in Herzogenaurach, Bavaria, even features a statue of Dassler, capturing him in the era of that 1954 win, holding one of his groundbreaking cleated shoes. For years, the Adidas campus served as a training ground for the German national team, symbolizing the deep connection between the sportswear giant and the nation's footballing identity.

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his genius invention that allowed the German players to dominate Hungary in the final.