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Giant tiramisu cake video from Belgium goes viral with nearly 17 million views

From VRT NWS · () Dutch

Translated from Dutch, summarized and contextualized by DistantNews.

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  • A video of a giant tiramisu cake made by a Belgian dessert shop has gone viral, garnering nearly 17 million views worldwide.
  • The cake, measuring 78 centimeters in diameter, was made by Marlies and Matijs from Pinch of Salt in Tielt-Winge for 120 people.
  • The viral success has led to new orders, including one from Spain, and has encouraged the couple to create more behind-the-scenes content.

A video showcasing the creation of a giant tiramisu cake has become a global sensation, captivating viewers with its impressive scale and meticulous preparation. Marlies and Matijs, the duo behind the dessert shop Pinch of Salt in Tielt-Winge, Belgium, posted a time-lapse video of themselves making the enormous dessert for 120 people. The cake, boasting a diameter of 78 centimeters, has since garnered almost 17 million views across social media platforms.

And that is much more than we are used to.

— MarliesMarlies described her surprise at the initial high view count of their viral video.

Initially, the couple uploaded the video in the middle of the night. Upon waking, they were astonished to see it had already amassed 28,000 views, far exceeding their usual numbers. "And that is much more than we are used to," Marlies commented. The view count continued to surge, with the video quickly surpassing the 100,000 mark, which is typically considered viral. "After that, it became almost funny. Eventually, we were laughing: add another million," she added, expressing her delight with the overwhelming response.

Add another million.

— MarliesMarlies humorously recounted the escalating view numbers of their viral tiramisu video.

The video's reach extended far beyond Belgium, with significant viewership in Germany, France, Italy, Turkey, and Argentina. Marlies expressed particular joy at the positive reactions from Italy, the birthplace of tiramisu. "That people from the land of tiramisu react positively, I find that very special," she said. Hundreds of viewers have inquired about the recipe, dimensions, and serving size, with some humorously mistaking the ladyfingers for sausages, a reaction the couple finds amusing.

That people from the land of tiramisu react positively, I find that very special.

— MarliesMarlies expressed her particular delight at the positive feedback from Italy.

This unexpected viral fame has brought new opportunities for Pinch of Salt. The couple has received requests for large tiramisu creations, including an offer to make one in Spain. "The nice thing is that people are now coming to us with creative ideas themselves. We mainly make celebration cakes, dessert buffets, and wedding cakes, but we enjoy brainstorming something original. For example, we recently made a tiramisu tower and are now working on a Baked Alaska that is flambéed on site," Marlies explained. The attention has prompted them to be more conscious of filming their work, recognizing the appeal of spontaneous behind-the-scenes content.

The nice thing is that people are now coming to us with creative ideas themselves.

— MarliesMarlies discussed how the viral success has led to new creative collaborations and orders.
DistantNews Editorial

Originally published by VRT NWS in Dutch. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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