Global entertainment and media sector to generate $4.2 trillion by 2030

The global entertainment and media (E&M) sector is poised for significant growth, with revenues expected to hit $4.2 trillion by 2030. This expansion, driven by a 3.4% compound annual growth rate (CAGR), will largely be fueled by digital ecosystems, adding $600 billion in new revenue by the end of the decade, according to PwC's Global Entertainment & Media Outlook.

Advertising is set to lead the charge as the fastest-growing segment within the E&M industry. PwC forecasts advertising to grow at a CAGR of 5.6%, outpacing consumer spending, which is projected at 2.5% CAGR. This surge is largely attributed to advancements in AI-driven advertising strategies.

While advertising and consumer spending show robust growth, the connectivity segment, which includes internet access fees, is expected to see a slowdown. Despite being the largest revenue generator among the three analyzed segments, its CAGR is predicted to decrease to 2.3% by 2030. Revenues in this segment are anticipated to rise from $1.3 trillion in 2025 to $1.5 trillion in 2030.

The report, which analyzes 12 E&M sectors across 53 countries, highlights that live experiences and AI-powered advertising are key drivers. Online betting and gambling are already surpassing cinema revenues, indicating a shift in consumer preferences and revenue streams within the broader entertainment landscape.