Glory is fleeting. About the journeys of the Wizard Vaniak through Slavia to Artis
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- The article discusses advertising options and user consent for personalized content on iDNES.cz.
- Users can choose between an ad-free subscription or a free version with targeted advertising.
- The platform explains its data processing practices for ad personalization and content delivery.
The Czech news portal iDNES.cz is outlining its advertising and content delivery models to its readers. Users are presented with a choice between two primary options for accessing the site's content. The first is a premium subscription, priced at 199 Czech koruna per month, which offers an ad-free experience across iDNES.cz and its sister sites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Alternatively, users can opt for a free access model that includes targeted advertising. This option allows continued access to all content, including videos and discussions, with advertisements tailored to user interests. This personalization is based on data collected about users' online activities, processed by MAFRA, a.s., and its 125 advertising partners.
The portal emphasizes that users can withdraw their consent for targeted advertising at any time, though doing so would prompt them to switch to the ad-free premium service. The platform also details its data processing methods, which include profiling for personalized content and advertising, measuring ad performance, and audience analysis through statistics and data aggregation. Users have the ability to manage their privacy settings and object to data processing based on legitimate interests.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.