Gmarket to quadruple product listings on Lazada amid booming cross-border e-commerce

The burgeoning market for direct cross-border e-commerce purchases is driving South Korean e-commerce platforms to accelerate their global expansion. Gmarket is notably enhancing its cross-border business by dramatically increasing the number of products available on Lazada, a leading e-commerce platform in Southeast Asia.

South Korea's e-commerce exports have shown remarkable growth, reaching a record $224.58 million (approximately 344.8 billion won) in April, a 77% increase from the previous year. This milestone marks the first time monthly export value has surpassed the $200 million mark since the statistics began being compiled.

Gmarket's own cross-border sales have mirrored this upward trend. In the first half of the year, transaction value on Lazada more than doubled compared to the latter half of last year. This surge has prompted Gmarket to expand its product listings on Lazada from 7 million to 30 million, a fourfold increase. The company attributes this expansion to improvements in its global sales linkage system and the resolution of previous shipping cost restrictions, now including paid and conditionally free shipping items.

Currently, over 17,000 domestic sellers participate in Gmarket's global sales program, with products sold across Malaysia, Vietnam, Singapore, Thailand, and the Philippines via Lazada. Gmarket and Lazada handle the entire international logistics process, including shipping and customs clearance, once sellers dispatch items to Gmarket's logistics center in Incheon.

With this expanded product offering, Gmarket aims to accelerate its global expansion strategy. The company plans to extend its cross-border e-commerce services to new markets, including Europe, South America, and South Asia, by leveraging Alibaba Group's global platform network as early as the end of this year. "We have confirmed the competitiveness of K-products in the Southeast Asian market and have established an environment where more domestic sellers' products can meet local consumers," a Gmarket representative stated. "We will continue to invest in expanding global sales infrastructure and strengthening local marketing to further expand the ecosystem for Korean products' overseas expansion."

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We have confirmed the competitiveness of K-products in the Southeast Asian market and have established an environment where more domestic sellers' products can meet local consumers. We will continue to invest in expanding global sales infrastructure and strengthening local marketing to further expand the ecosystem for Korean products' overseas expansion.