GOALSTUDIO Expands Partnership with Esports Team T1, Launches "PACER" Walking Shoe

Esports is solidifying its position as a professional sport globally, but managing player condition and preventing injuries during extensive training and competition schedules has become a critical challenge. The industry is increasingly shifting towards providing tailored health management and functional wear, moving beyond basic gaming gear.

In response, sports lifestyle brand GOALSTUDIO has deepened its collaboration with the esports team T1. Building on their existing role as the official uniform partner, GOALSTUDIO will now also serve as the official footwear partner. This expansion signifies a commitment to supporting T1 players not only during matches but also in their daily lives and travels.

GOALSTUDIO has launched its first functional daily walking shoe, the "PACER." This new product incorporates the technology used in their "Gravity Balance" recovery slippers into a sneaker format. The design focuses on supporting the foot's arch to maintain physical balance and aid recovery, considering the needs of esports athletes who require sustained concentration and frequent movement. Features include breathable stretch rib mesh material, an asymmetrical lacing system to distribute pressure, and a heel support structure for enhanced stability.

To commemorate the expanded partnership, GOALSTUDIO has also launched an advertising campaign titled "PACER: A New Standard for Walking," featuring T1 players. The "PACER" shoes and campaign video are available on GOALSTUDIO's official online mall and social media channels. The company aims for the "PACER" to benefit not only T1 players but also consumers seeking balanced walking and recovery in their daily lives.

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We hope that the PACER, which applies the technology verified in Gravity Balance, will be helpful not only to the T1 players but also to consumers who want balanced walking and recovery in their daily lives.