Goesan’s “Grandmother’s Double Life” Promotion Video Surpasses 1.4 Million Views

A Goesan County promotional video starring a 79-year-old village senior citizens’ association leader has become a viral hit, surpassing 1.4 million views.

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Goesan has a large elderly population, so we wanted to express that it is a good place for older people to live.

The video, titled “The 82-year-old who switched to an Ioniq 5 N that can beat the M4,” passed one million Instagram views two days after it was posted on the county’s official Instagram and YouTube channels. It later reached 1.41 million views and about 32,000 likes, the highest total for a single piece of content since the county opened its official social media accounts.

Shin Yong-sook, chair of the senior citizens’ association in Sinpung Village, Yeonpung-myeon, appears in the video. It begins with the quiet rhythm of rural life, then shows her speeding on a motorcycle and DJing at a senior centre.

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We produced the video with a youthful sensibility and an unexpected approach.

The playful video also highlights Goesan’s rural bus service, heat shelters and local attractions, including Goesan Dam, Seongbulsan Mountain and Ssanggok Valley. Park Eun-ji, a county social media official, said the production aimed to show that Goesan is a good place for older residents to live. The team used a youthful sensibility and an unexpected concept, she said, while hoping the video would make the name Goesan better known across South Korea.

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We hope this video will help make the name Goesan much better known across the country.