Goobne Chicken reduces portion sizes amid rising costs and supply woes

Goobne Chicken, a popular South Korean fried chicken chain, is reducing the weight of several of its key menu items, including boneless chicken thigh, wing, and drumstick portions. The company announced on June 1 that the standard pre-cooked weight for its boneless chicken thigh menu item will decrease from 800g to 700g. The wing and drumstick menus will also see reductions, from 930g to 850g and 905g to 820g, respectively.

Goobne Chicken attributes these adjustments to rising raw material costs and supply chain pressures. A company representative stated, "After reviewing various options such as price increases, ingredient changes, and operational standard adjustments, we decided to maintain consumer prices while preserving taste and quality standards."

The South Korean domestic chicken market has faced recurring supply shortages, particularly for chicken thighs, which are highly favored by consumers. While demand for thighs remains strong, unsold inventory of less popular parts like chicken breast has created an imbalance. The situation has been exacerbated by avian influenza outbreaks, leading to the culling of parent and broiler chickens and increasing cost burdens across the food service industry.

Goobne Chicken maintains that the weight reduction for its thigh-centric boneless menu was unavoidable to uphold its commitment to using 100% domestic chicken thighs. The company noted that the adjusted weights are now comparable to industry standards for similar boneless menu items.

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After reviewing various options such as price increases, ingredient changes, and operational standard adjustments, we decided to maintain consumer prices while preserving taste and quality standards.