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Good Deal Partner helps small businesses with advertising challenges through AI platform
๐Ÿ‡ฐ๐Ÿ‡ท South Korea /Technology

Good Deal Partner helps small businesses with advertising challenges through AI platform

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Good Deal Partner launched ADKICK, an AI-powered advertising strategy platform, to help small businesses navigate online advertising.
  • The platform uses basic business information to recommend ad placements, predict performance, and connect businesses with suitable agencies.
  • Good Deal Partner aims to officially launch ADKICK in September, with plans to expand its services to small and medium-sized enterprises.

Good Deal Partner, a startup founded in 2024, aims to foster "good relationships" between advertisers and agencies, or advertisers and customers, through its AI advertising strategy execution platform, ADKICK. CEO Choi Jin explained that the platform simplifies the complex world of online advertising for small business owners.

ADKICK requires minimal input, such as a business registration number, to analyze basic information like region and industry. It then recommends ad placements and predicts performance, even connecting businesses with vetted advertising agencies for execution. "The basic structure of ADKICK is to allow advertisers to proceed with advertising and predict performance simply by entering their business registration number, and to help with fast execution by connecting them with skilled and trustworthy advertising agencies," Choi said.

The basic structure of ADKICK is to allow advertisers to proceed with advertising and predict performance simply by entering their business registration number, and to help with fast execution by connecting them with skilled and trustworthy advertising agencies.

โ€” Choi JinCEO of Good Deal Partner, explaining the platform's core functionality.

Crucially, ADKICK does not push for immediate ad spending. "We are not saying you have to advertise using ADKICK. We also tell you whether or not you should advertise when you enter the minimum information," Choi stated. "If you are not yet ready, we diagnose that advertising will be meaningless."

We are not saying you have to advertise using ADKICK. We also tell you whether or not you should advertise when you enter the minimum information. If you are not yet ready, we diagnose that advertising will be meaningless.

โ€” Choi JinGood Deal Partner CEO emphasizing the platform's advisory role.

The company is shifting its focus towards AI-based strategy proposals and automated execution, recognizing a growing trend of "self-advertising" among younger and female entrepreneurs, as well as those who have had negative experiences with traditional agencies. However, Choi noted that small and medium-sized businesses often struggle to dedicate time to ad analysis due to their core operations. ADKICK is developing tailored services for two target groups: advertisers who need an agency and those who prefer an automated solution.

In a competitive market with existing AI advertising tools from major platforms like Meta, Google, and Naver, Choi highlighted Good Deal Partner's independence as a key differentiator. "As we are a startup not affiliated with anyone, we can make comprehensive proposals," he said. The platform is currently in a functional testing phase, with a target for official market launch in September. Future plans include a monthly subscription model and expansion to serve medium-sized enterprises.

As we are a startup not affiliated with anyone, we can make comprehensive proposals.

โ€” Choi JinGood Deal Partner CEO on the company's competitive advantage.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.