Google apps surpass Naver in South Korean users for first time; ChatGPT 2.6 times more used than Daum

Google's app has overtaken Naver's in monthly active users (MAU) within South Korea, marking a significant milestone since data collection began. This development signals a potential shift in the country's digital landscape, traditionally dominated by local tech giant Naver.

The surge in Google's user base is linked to its strategic enhancements in artificial intelligence capabilities. The integration of its own AI model, 'Gemini,' and the strengthening of its AI-powered search functions are believed to be key drivers attracting and retaining users. This move reflects Google's broader strategy to leverage AI across its services.

Industry analysis suggests that the proliferation of generative AI technologies is playing a crucial role in reshaping user behavior and preferences within the South Korean search and portal market. As AI becomes more sophisticated and integrated into daily digital interactions, users are increasingly turning to platforms that offer advanced AI-driven experiences. This trend could have lasting implications for how South Koreans access information and interact online.