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🇦🇹 Austria /Technology

Google avoids breakup in latest US antitrust case

From Der Standard · () German

Translated from German and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified Outcome reported
  • A judge rejected US competition authorities' request to force Google to sell its AdX advertising exchange.
  • The ruling follows a finding that Google held an illegal monopoly in the online advertising market.
  • AdX runs real-time advertising auctions and charges advertisers a 20% fee.

Google has once again avoided the kind of severe action that could have forced a major dismantling of its business. In the latest US antitrust case involving online advertising, a judge rejected regulators' request for a forced sale of the company's AdX advertising exchange.

AdX organizes real-time auctions for digital advertising. The ads appear to users as soon as they open a webpage, while advertisers pay AdX a 20% fee for the service.

The decision came even though the court found that Google had operated an illegal monopoly in the advertising business. The refusal to order a breakup or the sale of AdX therefore leaves the company facing remedies that appear relatively limited compared with the measures sought by competition authorities.

About this summary

Originally published by Der Standard in German. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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