Greek Films Go Global, ERT Eyes Football Rights, Streaming Services See Growth

The film production company Tanweer is set to launch Tanweer Club, a digital platform aimed at making Greek films accessible worldwide. Currently in a pilot phase on the Apple Store, the application plans to be fully operational by year's end. This initiative will allow Greeks living abroad and international audiences to rent films directly through the app, bypassing intermediaries.

In the sports broadcasting arena, ERT is actively pursuing the rights to transmit Super League 2 football matches. The public broadcaster is in negotiations with Percapita, a sports rights management company that also works with Alpha, Nova, and Cosmote TV. Following the loss of Basket League broadcasting rights to SKAI, ERT is seeking to secure more domestic sports events for its ERT2 Sports channel.

Meanwhile, the French streaming service TF1+ has achieved remarkable success, exceeding its 18-month user acquisition goals in less than three weeks. A collaboration between TF1 and Netflix in France has driven this surge. TF1 reported a record 8.3 million daily users on June 25, largely due to the broadcast of significant television events. The streaming service's daily audience grew by 16%, with a notable increase among 15- to 34-year-olds.

In the United States, soccer's popularity continues to rise, especially during major events like the World Cup. Nielsen data indicates that the World Cup match between the US and Bosnia on July 1 was the most-watched live sporting event, drawing 26.4 million viewers. This highlights a growing engagement with soccer among American audiences.