Greek Yogurt Brand 'YOZM' Targets Asian Market via Hong Kong Expo

The Greek yogurt brand 'YOZM' has set its sights on the Asian market, participating in the HKTDC Food Expo 2026 held at the Hong Kong Convention and Exhibition Centre. The expo, organized by the Hong Kong Trade Development Council (HKTDC), is a significant platform for the food and distribution industry across Asia.

This year's event saw a massive scale, with five concurrent exhibitions including Food Expo PRO and the Hong Kong International Tea Fair. Over 1,850 companies from 30 countries and regions showcased their products. The cumulative visitor count for all exhibitions reached 520,000, with the B2B-focused Food Expo PRO and the tea fair attracting approximately 20,000 buyers from 64 countries.

During the expo, YOZM conducted tasting events for local consumers and distributors, actively seeking to establish sales channels in the region. The brand's efforts gained notable attention when Hong Kong's Financial Secretary, Paul Chan, visited the YOZM booth on the opening day, August 13th, to sample the products.

YOZM plans to launch its products on major online platforms and in large retail channels in Hong Kong starting in the first quarter of 2026. This strategic move into the Hong Kong market is seen as a crucial step in its broader Asian expansion strategy.