Green-skinned tomatoes gain popularity in Estonia

While most people associate ripe tomatoes with red, yellow, or orange hues, a unique green variety is capturing the attention of Estonian consumers. The 'Hiiumaa green' tomato, a heritage variety recognized in Estonia's national seed list, offers a sweet and juicy experience despite its unusual color.

Paul Hallmägi, owner of Põllumäe Viljad near Tallinn, has seen a significant rise in the popularity of 'Hiiumaa green'. His farm expanded cultivation from 10 plants last year to 30 this year, with plans for further growth. Hallmägi noted that customers are initially hesitant about the green color but are won over after tasting.

"People are afraid, we include it [in the purchase] and say if you don't like it, bring it back. So far, no one has brought it back," Hallmägi told Postimees. He added that customers often express a desire for more of this particular tomato, indicating a growing appreciation for its unique qualities.

The increasing demand for 'Hiiumaa green' highlights a consumer willingness to explore beyond traditional expectations in food, embracing unique local varieties.

“

People are afraid, we include it [in the purchase] and say if you don't like it, bring it back. So far, no one has brought it back. Rather, they say they would like more of this tomato.